Gretchen Lynn Demarah

“After 40 years in this industry, I finally did something I’ve been thinking about for a long time.

I wrote a book.

This wasn’t easy — and it wasn’t fast.

But neither was building a career, a business, or a life I’m proud of.

This book is a reflection of everything I’ve learned as an esthetician and business owner. From the ins and outs of caring for skin at home to the realities of building a career and business through every season – the exciting ones, the exhausting ones, and the uncertain ones.

If you’re a young esthetician just starting out, dreaming of running your own business someday, I wrote this for you. I wanted to share the lessons I had to learn the hard way. The things no one really explains when you’re new and hopeful and figuring it out as you go.

And if you’ve been my client over the years, you’ll find pieces of what we’ve talked about in the treatment room too. Honest skincare advice, practical guidance, and a belief in doing things thoughtfully, not just following trends.

This book is part memoir, part mentor, and part love for this profession that has given me so much.

I hope it encourages you.

I hope it brings a sense of calm and clarity in your career when things get overwhelming. 

And I hope it shows that caring for your skin can be simple, effective, and accessible to everyone.”

Paperback copies are now available at Rubber Rose!

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